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DJ, presenter, writer and producer Georgia LA can currently be found putting in regular hours as one of the select group of especially-chosen resident DJs on Apple Music’s global station, Beats 1. She is one of just four UK female DJs on the station, which broadcasts continuously in 100 countries.
Georgia began her broadcasting career when she was just 21. While studying for a journalism degree at City University, she joined cult internet music channel SBTV as an interviewer. There, she grilled everyone from Richard Branson and Boris Johnson to Mark Ronson, Ed Sheeran and Justin Bieber in between university lectures.
Her final dissertation on the controversial subject of gay rap artists became a documentary aired on BBC Radio 1Xtra, and production and presenting credits quickly followed. A further documentary Georgia wrote and presented, about the unusual ways popstars make extra money, was broadcast on Radio 1.
Adidas then snapped her up as an Ambassador, putting her on billboards across the capital as part of their We Are London campaign, and in their advertisements around the 2012 London Olympics.
In 2013, Georgia created the live-streamed YouTube entertainment show, The Fox Problem. Starting from humble beginnings when it was filmed above a pub on a shoestring budget, the show quickly picked up sponsorship from Hewlett Packard and clocked up over six million views. Guests included Angel Haze, Richard E Grant and Melanie C, and the programme garnered a cult following.
A seasoned live presenter, Georgia also fronted Virgin Media’s music coverage for three years, presenting links from the prestigious V Festival and hosting the broadcaster’s music specials and interviews. Georgia also became the first UK festivals reporter for Vevo and official online reporter for the BRITs. As a DJ, she regularly plays a diverse collection of venues and events, from the glamour of the Q Awards after-party and London Fashion Week, to secret Dalston dive bars and Glastonbury Festival.
Alongside current hosting duties on Beats 1, Georgia writes investigative journalism pieces; recent commissions include interviewing educated British prostitutes for the Debrief and reporting on technology for Huffington Post.