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From a young age, OLIVER PROUDLOCK has had three passions; Music, Art and Fashion. Creativity is something that is incorporated into his everyday routine, and has become part of the fabric that weaves his projects together.
Oliver founded the fashion label Serge DeNimes, a design-led brand which focuses on premium, urban apparel of the highest quality. Their original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle and they strive to create an artistic community that focuses on producing cutting edge designs.
In addition to the exciting progression within his own label, Oliver has worked with numerous global brands over the years including Armani, Diesel, Reiss, River Island, Topman, Joshua Kane, All Saints and Hunter Gatherer. And has collaborated on a number of projects with various fashion houses including high-end shoe label Oliver Sweeney, jewellery designer Theo Fennell and a capsule collection with contemporary headwear brand BySju. All while maintaining a successful modelling career and running his own fashion blog PROUDLOCK STYLE giving a direct insight into his style and the brands he loves.